:: Do-It-Yourself SEO :: |
If you want to learn and do SEO yourself, here is the information & tools you need:
1. Buy & read Google Secrets.
This up-to-date ebook SEO applies to Yahoo & MSN too.
2. Subscribe to WordTracker or the Keyword Discovery service for your keyword research.
3. Buy SEO Elite or Arelis software for link analysis and link-building management.
4. Buy WebPosition for monitoring your SEO rankings over time in the engines.
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How Much Does SEO Cost? |
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Average SEO cost ranges $1,500 - $6,000, and is based on several different factors:
Total number of pages to be optimized
How much page content needs to be added or rewritten
How "messy" the underlying source code & file structure is
If dynamically-generated database pages are involved
Competitiveness of the keyword phrases targeted
The reach of your market (local, national, global)
How extensive of a link-building campaign is needed
What your competitors are doing to rank well
For more information, fill out the SEO Services Request.
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About Top 10 Guarantees |
We Always Aim for #1, But...
While we guarantee we will do our best to achieve a Top 10 ranking for your most important keywords, there are several factors beyond our control to guarantee this. Even if achieved, there can be no guarantee how long such a ranking would remain. See what we have achieved for our clients at Client First-Page Rankings in Google.
Read the Fine Print
Some businesses offer such a guarantee - make sure you read their Terms and Conditions fine print carefully to see what conditions apply, how long you have to sign up for, and which keywords the guarantee will apply for.
For related information, see Realistic Expectations For Search Engine Optimization.
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Search Engine Optimization & Ranking
Search engine optimization or SEO is used to improve your "organic" or "natural" website ranking in the major search engines - Google, Yahoo and MSN. SEO is one of the most cost-effective long-term strategies to increase web traffic to your site.
 Search Engine Optimization Services
Website evaluation and SEO optimization strategy
Keyword research, analysis and selection for your market
Content creation and rewriting as needed (with your input)
Cleanup and optimization of HTML source code components
Optimization of internal linking
Directory submissions and external linking strategy
* See our list of Client First-Page SEO Rankings in Google!
Minimum SEO costs start at $1,500 and move upwards. If you are serious about success, fill out our SEO Services Request Form.
 About Keyword Research and Analysis
Keyword research, analysis and selection is the foundation of any Internet marketing strategy, whether for search engine optimization, pay-per-click, or for good site conversion. If your website content emphasizes the wrong keyword phrases, you may be driving the wrong traffic to your site (no sales) or receive little traffic.
 If you wish to do keyword research yourself, read Google Secrets and then subscribe to the KeywordDiscovery or WordTracker service.
About On-Page SEO
Your search engine optimization strategy will involve modifications to your site HTML code, text content, links and other components. Every page of your website needs to be optimized as each page can be an entry point for visitors from a search engine or other site. Think of your website as a set of stand-alone web pages that are tied together by a common theme. The home (index) page of your website is generally the most important but this is not always the case.
Good SEO ranking results for existing sites can kick in 30-60 days after the site has been optimized, although 9-24 months is more typical for new websites in a competitive industry.
Good rankings from SEO can last awhile - but not forever as the Web is always growing and changing (as are the search engines). The most successful sites are constantly evolving and are actively managing their SEO strategy in terms of page content.
About Off-Page SEO (Link-Building)
Websites that target highly-competitive keywords or are in a national or global market require a long-term, comprehensive link-building campaign. Websites which compete in geographically-localized or small niche markets can often rank well by optimizing the site and submitting the site to a couple dozen quality search directories.
Creating and maintaining a long-term linking strategy for your market (and based on your competition) is one of the most effective ways of generating and diversifying web traffic over the long term, improving search engine rankings, and building relationships with other businesses. Individually, each link may not generate much traffic, but over time, in the aggregate, the traffic may exceed that from the search engines.
We do not use spam emails to request links or contact link farms, Free-For-All (FFA) sites or "bad" sites which could cause problems with the search engines. Our method takes more time, but is well worth it. We DO NOT outsource link-building to other countries.
If you want to implement a linking campaign yourself, read Google Secrets and then buy SEO Elite software.
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