Local Search Optimization
80% of all sales occur within 20 miles from home. 40% of all searches have local intent. If you are a brick-and-mortar business with a local reach, being visible in Google Local and other online maps will bring you more leads and more traffic to your website - easily.
Ranking Factors for Google, Yahoo, Bing Local
Many searches will generate a map at the top of the search engine results. Maps can show 10, 7, 3 or 1 listing. It is "somewhat" easy to appear in the Maps if you follow these steps.
Claim your business listing with Google Local, Bing Local, Yahoo Local search engines.
Add/edit your business with the key data providers: Acxiom, infoUSA, Localeze.
Add a business profile to the IYPs: YellowPages, SuperPages, InsiderPages.
Add/edit your profile with the review sites: Yelp, JudysBook, MerchantCircle, Local.com.
Pimp your profiles by adding logos, photos, videos and content wherever allowed.
Always add a keyword-rich link back to your website from all profile pages.
Reviews for your business on Google Local, Yelp, etc. Entice customers to add reviews.
Distance your busiess is from the geographic center of the city.