:: Do-It-Yourself PPC |
If you want to learn and do PPC yourself, here is the information & tools you need:
1. Buy & read AdWords Edge.
This ebook covers the Google AdWords program extensively.
2. Subscribe to WordTracker or the Keyword Discovery service for your keyword research.
3. Subscribe to IndexTools for comprehensive click tracking.
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Measuring Success |
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Online marketing allows you to easily track and measure performance. If you don't measure your advertising on the Internet, how will you know if you are improving your bottom line?
Click Tracking allows you to see if a campaign or a specific ad is working. You need to measure not only your paid PPC clicks but also your email and newsletter clicks.
For click tracking, we recommend IndexTools. They are the best for the cost.
Conversion Tracking
Ideally, you need to be able to not only track your click-throughs to your site, but be able to track a visitor all the way to your sales page.
For conversion tracking, we recommend ConversionRuler.
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Pay-Per-Click & Search Engine Marketing
You have a website, but now what? Are you getting any visitors to your site? Can customers even find your site? Having a website is just the first step. We offer several online marketing services that can help you drive web traffic and improve your ROI and sales.
 Pay-Per-Click (PPC) Management
Google AdWords and Yahoo (Overture) are the pay-per-click programs of choice as they drive the most traffic. If you can only afford one, start with Google Adwords. PPC marketing allows you to actively bid on a desired ad position in search results.
If you have the budget, PPC combined with search engine optimization provides the best results. PPC can bring web traffic to your site quickly while the results your SEO optimization ramp up.
 AdWords, Yahoo, MSN AdCenter Campaign Setup: $350
One-time account setup includes the following activities:
Market research and competitive assessment
Keyword research, analysis and selection (up to 200 keywords)
Budget and pricing analysis based on your keyword phrases
Ad group creation and moving keywords into appropriate groups
Multiple ad creation for A/B testing
Monitoring and adjustment for 4 weeks
Note: You are responsible for paying the monthly click costs, which is billed to you directly by Google or Overture.
Want to do Google AdWords yourself? If you have the time and want to learn, read The AdWords Edge e-book and then subscribe to the KeywordDiscovery or WordTracker service.
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