Resources: Seattle SEO Ranking & Optimization, Pay-Per-Click and Email Marketing Tools

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SEO and Internet Marketing Tools

We use ALL of the following tools and resources in our business and highly recommend them.

SEO Optimization & Link-Building Tools

Google Secrets - The complete guide to getting a top 10 ranking on the Google search engine. This guide covers keyword analysis, search engine optimization techniques, reciprocal linking strategies, and much more.

Keyword Discovery - Best online tool for researching the keywords that people are searching on. Determine the best marketing keywords to use on your website. This is a must-have tool.

WordTracker - Good complement to, or in place of, Keyword Discovery service. WordTracker was the gold standard before KeywordDiscovery came along.

SEO Elite - Indispensable software for analyzing linking structure - both internal and external. Can't do target link building without it.

Arelis - helps you manage all of your reciprocal link partnerships. A good alternative to SEO Elite, but not as full-featured.

Webposition - Analyzes where your pages rank in the search engines. This is THE reporting tool that tracks your search engine rankings automatically over time.

Search Engine News - Planet Ocean's "UnFair Advantage Book on Winning the Search Engine Wars" ebook is considered to provide the most accurate, up-to-date search engine information in the industry. They also come out with a monthly newsletter. If you are at all serious about understanding search engine optimization, this is a MUST have.

Search Engine Pay-Per-Click Marketing Tools

The AdWords Edge - The complete guide to setting up and running effective Google AdWords campaigns. This guide covers keyword brainstorming, ad writing, bid management, multiple ad testing, click tracking, conversion measurement and much more.

IndexTools - Besides providing a top-notch traffic statistics package, IndexTools also provides an excellent click-tracking and keyword ROI measurement tool. It helps you monitor the traffic of your website, track online behavior, measure conversion ratio and profile your visitors. Sign up for a FREE trial.

Email Permission Marketing Tools

Aweber - This is a powerful autoresponder service for all your email marketing needs. Automated sequential autoresponder, ad tracking, real-time stats, and much more.

VerticalResponse - Low-cost but excellent mailing list vendor. This is one of the cheapest way of getting a newsletter or mailing list out to subscribers. Ideal if you don't need the sophistication of a sequential autoresponder.